Well, the election furore is all over now so what can professional communicators take away as some of the big lessons?
First, even if you have media trained a client it is worth reminding them of a few practical points whenever they go afresh into the media spotlight – this includes a reminder that nowhere is ‘off limits’ if the story is big enough. You don’t say anything you don’t want broadcast until you are safely home, preferably alone and de-miked. Foot learnt this lesson many years ago over ‘off camera’ remarks on The Falklands to Robin Day but Gordon Brown was forced to learn it all over again with the Mrs Duffy remarks in the apparent haven of his car.
Second, traditional broadcast outlets are still ‘king’ when it comes to reaching large audiences in a compelling way. Television is like a strong raised stage versus the bear-pit come noisy public meeting space of the Internet. And much like the stage, broadcast is kinder to those who are physically attractive or enjoy mellifluous voices.